Eco-friendly focuses on the planet.
Eso-friendly focuses on you.
You shouldn't have to guess what's in your toothbrush. We publish every ingredient, every excluded chemical, and the research behind each decision.
Most “eco-friendly” bamboo toothbrushes still use nylon bristles glued in with epoxy resin. Petroleum-derived compounds, in your mouth, twice a day. The handle is bamboo. Everything that touches your gums is synthetic.
We looked into it. Then we made one without any of that.
Products
Oral care, water, sleep, and everyday essentials. Every product page shows exactly what’s in it.
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What we found when we looked into it.
The research behind what goes into everyday products — and what we think shouldn't.
6 undisclosed chemicals
found in the average "eco" bamboo toothbrush
Chemicals in Toothpaste and Your Toothbrush: What to Know
SLS strips your gums. Mouthwash raises your blood pressure. Titanium dioxide crosses your oral mucosa in 30 minutes. Here's what the research says.
29 min read
Detected in 93% of urine samples tested
What Is BPA? Where It's Found and What the Research Shows · 11 min
Takes thousands of years to break down in the environment
What Are PFAS? The 'Forever Chemicals' in Your Everyday Products · 13 min
Found in human blood for the first time in 2022
Microplastics: Where They Are and What We Know · 14 min
They mimic your hormones at parts-per-trillion
What Are Endocrine Disruptors? The Evidence-Based Guide · 22 min
What UK tap water legally contains