A fresh, foam-free way to brush — just tap, brush and rinse.. Fluoride-free tooth powder with hydroxyapatite, miswak and peppermint.. Eight ingredients, each there for a reason. Made from Calcium Carbonate, White Clay, Red Algae, Miswak, Liquorice, Peppermint, Jambu, Hydroxyapatite. Free from Fluoride, Sodium lauryl sulphate (SLS), Artificial sweeteners, Titanium dioxide, Water. Dry powder changes the ritual in the best way: no squeezing, no mouthful of foam and no overcomplication. Just tap a little into the lid, brush for two minutes and rinse. A refreshingly simple daily ritual: eight named ingredients, a fresh peppermint-and-jambu finish and none of the foam of conventional paste. If you want fluoride-free oral care to feel less clinical and more enjoyable, start here. $14.00.
Tooth Powder
A fresh, foam-free way to brush — just tap, brush and rinse.
Quantity
$14.00
Tooth Powder
|$14.00Tooth Powder
$14.00
Best for:
- — Anyone looking for a fluoride-free daily option
- — People who prefer a clean, non-foaming brush
- — Travellers and bathrooms where less mess matters
- Net contents
- 60g
- Format
- Dry tooth powder
- Ingredient count
- 8
- Flavour
- Peppermint, liquorice and jambu
- Fluoride
- Fluoride-free
- Foaming agents
- SLS-free
- Container
- Amber screw-lid jar
Eight ingredients, each there for a reason.
A mineral base, fresh botanicals and two ingredients with deep roots in oral care: hydroxyapatite and miswak.
Every Material. Every Reason.
~88% Primary Material
Forms the main mineral body of the powder and helps lift everyday surface build-up as you brush.
Mineral cleaning baseGives the blend its smooth, dry texture and helps carry the other ingredients evenly across the brush.
Texture and mineral baseA sea-derived ingredient that rounds out the mineral and botanical blend.
Marine botanicalAlso known as Salvadora persica, miswak has been part of oral-care rituals for centuries.
Traditional oral-care botanicalSoftens the sharper mineral notes with a naturally sweet, rounded taste.
Botanical flavourBrings the clean, familiar mint freshness you want after brushing.
FlavourAdds a distinctive, naturally tingling mouth-feel that makes the brushing ritual feel especially fresh.
Botanical sensory ingredientA calcium-phosphate mineral naturally present in tooth enamel and increasingly used in modern fluoride-free oral care.
Enamel-identical mineralDry powder changes the ritual in the best way: no squeezing, no mouthful of foam and no overcomplication. Just tap a little into the lid, brush for two minutes and rinse.
This tooth powder vs. typical toothpaste.
| This tooth powder | Typical toothpaste | |
|---|---|---|
| Format | Dry powder | Water-based paste or gel |
| Ingredient list | 8 clearly named ingredients | Often a longer formula |
| Foaming agent | SLS-free | Often SLS or another surfactant |
| Fluoride | Fluoride-free | Usually contains fluoride |
| Hydroxyapatite | Included | Not usually included |
| Flavour | Peppermint, liquorice and jambu | Usually mint flavouring |
Formulas vary between brands. Compare the full ingredient list and choose the format that suits your routine.
Comparison summary: Format: This tooth powder uses Dry powder, typical toothpaste use Water-based paste or gel. Ingredient list: This tooth powder uses 8 clearly named ingredients, typical toothpaste use Often a longer formula. Foaming agent: This tooth powder uses SLS-free, typical toothpaste use Often SLS or another surfactant. Fluoride: This tooth powder uses Fluoride-free, typical toothpaste use Usually contains fluoride. Hydroxyapatite: This tooth powder uses Included, typical toothpaste use Not usually included. Flavour: This tooth powder uses Peppermint, liquorice and jambu, typical toothpaste use Usually mint flavouring.
What we don't use.
The Tooth Powder is free from Fluoride, Sodium lauryl sulphate (SLS), Artificial sweeteners and Titanium dioxide and 1 other substances. Each exclusion is explained below with the reason.
Fluoride
A genuinely fluoride-free option for people who have chosen a fluoride-free oral-care routine.
Sodium lauryl sulphate (SLS)
No SLS means a quieter, low-foam brushing experience without detergent-style froth.
Artificial sweeteners
No saccharin, aspartame or sucralose. Liquorice helps round out the flavour instead.
Titanium dioxide
No titanium dioxide is used to make the powder look artificially bright white.
Water
Keeping the formula dry makes it compact, concentrated and easy to portion.
From jar to brush in seconds.
Dampen your toothbrush
Shake off excess water so the bristles are damp, not dripping.
Tap out a little powder
Use the clean lid or a dry surface, then touch the bristles into the powder.
Brush for two minutes
Use gentle pressure and brush every surface as you normally would.
Spit, rinse and close
Rinse your mouth and brush, then keep the jar closed and dry between uses.
The first Every day.
A new kind of clean
Expect very little foam, a mineral texture and a fresh peppermint-and-jambu finish.
Your perfect amount
You will quickly find that a light dusting is enough for a full two-minute brush.
A simple dry ritual
Tap, brush and rinse. Keep the jar dry and it stays easy and mess-free.
9 questions answered.
Yes. The complete ingredient list contains no fluoride. It is designed for customers who have chosen a fluoride-free oral-care routine.
Peppermint leads with a clean mint freshness, liquorice rounds the flavour and jambu adds a distinctive light tingle.
No. It contains no SLS or other listed foaming agent, so expect a quiet, low-foam brush rather than a mouthful of bubbles.
Start with a light dusting on a damp toothbrush. You need less than you might expect, and can adjust the amount after your first few brushes.
Tap a little into the clean lid instead. This keeps water and brush bacteria out of the main jar and helps the powder stay dry.
Hydroxyapatite is a calcium-phosphate mineral naturally present in tooth enamel. It is increasingly used in modern fluoride-free oral-care formulas.
Miswak is the common name for Salvadora persica, a plant with centuries of traditional use in oral-care routines.
Jambu is included for its distinctive sensory effect. A gentle tingle or light buzzing sensation is normal; begin with a small amount if it is new to you.
We will email you as soon as the dispatch timing is confirmed. You can cancel before dispatch for a full refund.
The bottom line
A refreshingly simple daily ritual: eight named ingredients, a fresh peppermint-and-jambu finish and none of the foam of conventional paste. If you want fluoride-free oral care to feel less clinical and more enjoyable, start here.
Pawinska M, Paszynska E, Amaechi BT, Meyer F, Enax J, Limeback H (2024)
Journal of Dentistry
A systematic review and meta-analysis covering five clinical and eight in-situ trials found a growing body of evidence for hydroxyapatite oral-care products. DOI: 10.1016/j.jdent.2024.105429.
Adam FA, Mohd N, Rani H, Baharin B, Mohd Yusof MYP (2021)
Journal of Ethnopharmacology
A systematic review and meta-analysis found Salvadora persica (miswak) chewing sticks broadly comparable with standard toothbrushes for plaque control. DOI: 10.1016/j.jep.2021.113882.
Ramli H, Nor Aripin KN, Mohd Said S, Mohamad Hanafiah R, Mohd Dom TN (2022)
Journal of Ethnopharmacology
A systematic review found miswak practices comparable with toothbrush use for plaque and gingivitis measures, while noting differences in technique and frequency between studies. DOI: 10.1016/j.jep.2022.115598.
Kumar S, et al. (2016)
Journal of Conservative Dentistry
Laboratory research shows that dentifrice abrasivity depends on the complete formula, including the composition, size and shape of its particles. PMID: 28169261.
Related reading
What Is in Toothpaste?
A wider look at surfactants, fluoride, pigments and oral-care formulation claims.
Fluoride: Benefits, Dose and the Real Trade-offs
How fluoride works and what to consider when choosing a fluoride-free routine.
SLS in Toothpaste
What the foaming surfactant does and why some people choose to avoid it.
What Eso-Friendly Means
The standard used to separate disclosed facts from assumptions and marketing.
Brush, spit and do not swallow. Stop use if irritation occurs. Speak to your dentist if you have ongoing sensitivity, active decay or specific oral-health needs.